Privacy Policy

Effective Date: December 11, 2023
Last Updated: December 11, 2023

This Privacy Policy describes how Moment for Parents and its affiliates ("Company," "we," or "us") collect and process personal information in relation to our website and mobile application ("Moment for Parents App"). If you do not agree to this Privacy Policy, your choice is to not access the website or Moment for Parents App or not provide personal information in connection with them. By accessing the website and Moment for Parents App, you agree to this Privacy Policy and expressly consent to the processing of personal information according to this Privacy Policy.  Depending on where you live, a supplemental privacy notice may also apply to you. Please follow the links and review the supplemental privacy notice describing how we process personal information for these regions. To exercise any applicable rights, please follow the instructions provided under the section "Exercising Your Rights" in the supplemental privacy notice.

1. Personal Information We Collect

A. Information You Choose to Give Us

  • Contact information, including name, address, city, state, zip code, email address, and telephone number.
  • Information provided or accessed in connection with the services we provide, including chat conversations, online forms, account information, survey responses, and communications with our online support team.
  • The contents of your correspondence with us if you contact us.
  • Your search queries on the Moment for Parents App.

B. Information Automatically Collected by Using the Moment for Parents App

  • Your device data and how you interact with our website, including IP address, browser type, mobile network information, device telephone number, unique device identifier, and geolocation.
  • Cookies and similar technology. Please review the cookie technology section below for more information.
  • Usage information, including the pages or content you view and searches on the Moment for Parents App.

2. How We Use Information We Collect

We may process this information to:

  • Fulfill or meet the reason you provided the information. For example, if you provide your personal information to complete a research survey, we will use that information to process and analyze the results. 
  • Provide, offer, support, personalize, or develop the Moment for Parents App and our services.
  • Create, maintain, customize, and secure your account with us.
  • Process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • Help maintain the safety, security, and integrity of the Moment for Parents App, as well as our services, databases and other technology assets.
  • Test, research, analyze, and conduct product development to develop and improve the Moment for Parents App, and related services.
  • Carry out our obligations and enforce our rights arising from any contracts entered into between you and us.
  • Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
  • Send promotional messages, marketing, advertising, and other information that may be of interest to you based on your preferences.
  • Fulfill any other use that we describe when you provide the information.

Please note that we may anonymize or reasonably deidentify your personal information so that it can no longer be reasonably associated with or used to identify you in some circumstances. We may retain and use such information for any legitimate business purpose without further notice to you or obtaining your consent, unless required by law.

3. Disclosing, Sharing, and Selling Information

A. Disclosing Personal Information

We may disclose your personal information to a third party for a business or commercial purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

We disclose personal information as stated below:

  • with data analytics, cybersecurity, cloud service, consultants, financial, legal, and other similar providers that support our business.ess and analyze the results. 
  • with Software/IT service providers we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • with vendors that process chat data.
  • with banks and credit card processors to the extent necessary for Company to deliver the services.
  • when we believe sharing is necessary to protect our rights, preserve safety, investigate fraud or other wrongdoing.
  • when required by law, which includes complying with any court order, law, or legal process, including responding to a government or regulatory request.
  • in connection with the sale, transfer or financing of Company’s business or its assets, including a bankruptcy proceeding or to our affiliates.
  • to enforce or apply our agreements, including for billing or collection purposes.
  • for any other purpose we disclose to you when you provide the information.

B. Sharing Personal Information for Personalized Advertising

In this Privacy Policy, "sharing" means disclosing a consumer's personal information to third parties for cross-context behavioral advertising. "Cross-context behavioral advertising" refers to the targeting of advertising to a consumer based on the consumer's personal information obtained from the consumer’s activity across websites and applications, other than those with which the consumer intentionally interacts.

In the preceding twelve months, Company has "shared" personal information for cross-context behavioral advertising with third parties to generate advertisements that are tailored to your interests.

C. Selling Personal Information

In the preceding twelve months, Company has not sold personal information to any third parties and does not sell personal information pertaining to minors under the age of 16.

4. Information Security and Retention

We use reasonable administrative, technical, and physical security measures to protect the personal information we retain and to help ensure that it is used in accordance with this Privacy Policy.

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless longer retention is required by law or for auditing purposes. To determine the appropriate retention period for personal information, we consider applicable laws, the volume and nature of the personal information, its purpose, and the potential risk of harm from its unauthorized use or disclosure.

5. Cookies and Tracking Technologies

A. Cookies

Our websites may use “cookies” and other tracking technologies to gather information about your interactions.  This information may include demographic data, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit. Our websites may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to make your experience on the website more personal and interactive. We do not currently honor “do not track” signals from a web site browser. Please refer to your computer browser help instructions for more information on cookies and other related technologies and how to manage their use. If you refuse or delete cookies, you will need to repeat the process if you use another computer or change browsers. If you refuse or delete cookies, some of the functionality of our websites could potentially be impaired.

B. Analytics Services

Please note that we use Google Analytics to gather information about our website visits, as well as Amplitude Analytics to gatherinformation about Moment for Parents App visits.

To learn more about Google Analytics, including opting out of Google Analytics, visit To learn more about Amplitude Analytics, visit

C. Web Beacons

Pages of our websites may also contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that allow us, for example, to count users who have visited those pages.  We may use this information to provide a better website user experience, and tailor our marketing communications.

6. Your Rights

Depending on where you live, you may have rights related to your personal information. These rights are described in the supplemental privacy notice. You may exercise any of the rights consistent with applicable law by contacting us at and following the instructions provided in the supplemental privacy notice document, under the "Exercising Your Rights" section. We may ask you to verify your identity before taking further action on your request.

7. Other Important Information

A. Linked Websites

Our websites may contain links to other websites. We assume no responsibility for the content, privacy policies, or practices of any third-party websites.  You expressly relieve Company from any and all liability arising from your use of any third-party website, or from the content of any third-party website.

B. Children's Privacy

Our website does not target or knowingly collect any information from individuals under the age of 18. However, Moment for Parents App users have the option to provide the first name and birth date of their children, which allows us to personalize the app's content to their specific stage of motherhood.

C. Changes to our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page with a notification that the Privacy Policy has been updated on our website home pages. If we make material changes to how we treat the personal information we collect, we will notify you through a prominent notice on our website home pages, in addition to any other means necessary to fulfill our legal requirements. The date the Privacy Policy was last revised is identified at the top of the page.

8. Contact Information

For questions regarding this Privacy Policy, you may contact us at any of the following addresses. To exercise your consumer rights, depending on where you live, please follow the instructions provided in the supplemental privacy notice, under the "Exercising Your Rights" section.


Address: 1812 Frieze Ave, Ann Arbor, MI 48104

Supplemental Privacy Policy

Last Updated: December 11, 2023

If you reside in Nevada, this page applies to you and supplements our Privacy Policy. To exercise any of the rights described below consistent with applicable law, please follow the instructions provided in the "Exercising Your Rights" section of this document.

To comply with your request, we may ask that you verify your identity for security purposes before we take further action. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. To designate an authorized agent, please contact us via the methods noted above.


Last Updated: December 11, 2023

This supplements the information contained in the Privacy Policy and applies solely to individuals who reside in the State of Nevada. To exercise any of the rights described below consistent with applicable law, please follow the instructions provided in the "Exercising Your Rights" section of this document.

1. How We Collect, Use, Disclose, and Sell Information

We may collect the following information about Nevada residents through a website or online service: first and last name; home or physical address; email address; telephone number; online or physical identifier; or other information that, combined with an identifier, makes the information personally identifiable ("covered information"). For more information about the information we collect and how we use, disclose, and sell personal information, please read the Privacy Policy.

2. Reviewing and Requesting Changes to Your Covered Information

You may review and request changes to your personal information collected by following the instructions provided in the "Exercising Your Rights" section of this document.

3. Opting Out of the Sale of Covered Information

You may submit a verified request that Company not sell your personal information provided in the "Exercising Your Rights" section of this document.